James Walker
Contact
howdy@jameswalker.design
howdy@jameswalker.design
THINGS
YETI Color
Creative Direction
2023
![](https://freight.cargo.site/t/original/i/37d7d2b1a993f606bce852cf5bd2653f5df455a02bbf6678f2cbb67947c88717/76ce2e179835385.650c0b13529a5.gif)
![](https://freight.cargo.site/t/original/i/55f1ea6bea60dd4d1c577a8aa973bcfd32de9dd79ee45c2a3701666c81bbdf95/cosmic-2.png)
![](https://freight.cargo.site/t/original/i/5d2d0a7954534b7dde21575851fbb81d1f5747f6351afd3aa4d39ac84da96fc9/cosmic-1.png)
![](https://freight.cargo.site/t/original/i/d50a0849ebd1f5b0a90f3370ef1985e764282d642453639806aa4e31b5481658/7d003e179835385.650b31a2e1b7e.gif)
![](https://freight.cargo.site/t/original/i/148ab225d5f69a52c2540fa36a43c87d39e137b816bcf0665161d9052b8f5204/camp-1.png)
![](https://freight.cargo.site/t/original/i/1cf4ced86b67dcf0efb73b05b935c4ad00430719502e3a626391017e72e565c2/VIDEO-CANOPY_TUNDRA45.gif)
![](https://freight.cargo.site/t/original/i/75e35d504fc64f34a330e66885a0a1876100baddaae28612b0ea920eb82b481d/canopy3.png)
![](https://freight.cargo.site/t/original/i/18d7fe9be319889af08e8ad8570d263234a7d7b5266ada48fcb62091350ebf6b/canopy.png)
![](https://freight.cargo.site/t/original/i/a270a30c993d9b4462fdd3956d154ed5018d493bae7ff29a733ebff667e283bd/HD_BACKPACK.gif)
![](https://freight.cargo.site/t/original/i/ee1e95e0b69b0bee22b295f619a6ff61f8821eeb8a20a3a02a9b69235f5eb60b/canopy2.png)
![](https://freight.cargo.site/t/original/i/82c415fb1539d89ece4e547db0b575700786baad2747389139be1884d1ba559b/clay.png)
Seasons are determined by color at YETI, with story telling from the wild giving the colors deeper meaning and richer imagery.
YETI Dispatch
Creative Direction, Design
2023
![](https://freight.cargo.site/t/original/i/57973ba239f35e868b6e1573f2756b8ecc5c0350b33252897fc3e881b34f8943/desert.jpeg)
![](https://freight.cargo.site/t/original/i/700d20036c4f8ac220867eed4257bac0f3b19cebd4cad933cc6d2b2dd2e1d580/specialty.jpeg)
![](https://freight.cargo.site/t/original/i/d20878849554a378d35ab48e8df0d43679826846bf097c3c815afe558b24842d/howling.jpeg)
![](https://freight.cargo.site/t/original/i/e0b1d037c3a2ba4c1fad9902023ae2f74e572a3dc0123130daaeed6eed070653/manifesto.jpeg)
![](https://freight.cargo.site/t/original/i/97670158e1279ffdd8819ff34eb954a1de9a7799f7a47620122bf1980f972639/products.jpeg)
Dispatch, YETI’s biannnual publication, features a mix of stories from the wild and product features packed into 64 pages and mailed across the country.
YETI Illustration
Creative Direction, Illustration
2023
![](https://freight.cargo.site/t/original/i/d1f0697a4d05a023008f415ae9b0086aa872b6ba4b6621d2e2e0f3435bfad47a/Skate_StickerPack.jpeg)
![](https://freight.cargo.site/t/original/i/b8c4a40b8c638b4a31c840d2d24393f9a5002d7c147467ef40a5061f03b91034/pit.jpeg)
![](https://freight.cargo.site/t/original/i/b3d994ea3887a17d9e6495525599a3cfc50cbe40b039de88b5cc00277663b1bc/oil.jpeg)
![](https://freight.cargo.site/t/original/i/80af7f1ed2c0a8311c86f8cc755ff2d80294520cb3914d363b048b191fbb5501/Skate_StickerPack-03.jpeg)
![](https://freight.cargo.site/t/original/i/6fdca243ab5685ab2f71a36d4d53aa55e5fe95937c1c3c68a15fbd3917e497e8/snek.jpeg)
![](https://freight.cargo.site/t/original/i/4e16e636cf254ca55a54f6ca47f6dbf04863ddff3d5f3a7d199dad889f5aa145/Skate_StickerPack-05.jpeg)
![](https://freight.cargo.site/t/original/i/a25f7ec9bf94060bb49c399a5836494caa7591cdfc90375f415fa15adb83dc54/Skate_StickerPack-02.jpeg)
![](https://freight.cargo.site/t/original/i/2a0a89f7c804a72cf4dc0bc33d7255861b689fc6f75575739d3c18659751a193/Skate_StickerPack-04.jpeg)
Wit and grit is captured through juxtapositions of the wild and pursuits we support in the form of playful illustrations used in swag, apparel, and drinkware customization.