Problem Statement
Cosmic Lilac
Color launches begin with a story from the wild and expand from story to assets, creating a meaningful throughline.
West Texas
Elisabeth Brentano
Astral Photographer
Our Influencer
The Jack Knife
Impromptu Fame
Not My Hand
THE ASSETS
CARBON DIRECT
JULY 2025
Teaser
Email Teaser
The Render
Wholesale
Social Product Story
Social Narrative
Emails
No one documents anything.
Retail
Hey, what’s your sign?
We’re All Asking
If not obvious, I’m a Virgo.
Customization
The Laser
It’s never just one color.
But…
THE ASSETS
THE ASSETS
THE ASSETS
Problem Statement
Build trust in response to consumer concerns.
The Package
Critics claim AG1 is masking their ingredients because of how small it appears on packaging (4.5pt).
Hidden in plain sight.
The Villain
Future Products
Make It Bigger
Supplement the Supplement
Make it Fun
Origin Story
Origin Story
Meet The Ingredients
Social Cutdowns
Clinical Studies · The Daily Health Drink
Problem Statement
Develop a sub-brand for the runners.
Origin Story
AG1 partnered with Bandit in support of their 2025 Bandit Grand Prix.
We created an immersive hydration station that emulates an F1 pit stop, complete with merch, refuel, and rest areas.
Problem Statement
Celebrate all the trails at the same time.
Collaboration
AllTrails and Parks Project team up for National Trail Day, celebrating the outdoors with a capsule collection of shirt, socks, and camp chair.
Artwork is inspired by National Parks, bringing in organic forms, textures, and place markers.
Problem Statement
Remind people the world is out there.
Summer Campaign
One segment of the 2026 summer campaign focused on disrupting people as they watched television or scrolled on their phones, offering a moment of pause and a gentle voice reminding them that nature is waiting for them.
We teamed up with illustrator Paul Blow to capture serene spaces, rich with sound and life.
Problem Statement
Push a plush and mellow out existing IP.
Origin Story
Mellow Moodies represents a departure from the tried-and-true characters of Build-a-bear, honing in on a mature demographic and bringing with them a transparent conversation about healthy space, mentally and physically, when you’re with friends.
The ask was for a visual identity that represented that departure, and one that feels distinctly un-build-a-bear.
Problem Statement
Make goods for good.
The Outcome
Cofounded a nonprofit that benefits the National Parks by way of a collaborative, contemporary set of posters.
First Show
Second Show
The Book
Partnerships
TDC to TypeCon
A moment to permanence
The Arch named our 60th park.
Serendipity Strikes
Close to home
ORIGIN STORY
Creative Process
Process
- 01
Establish a North Star
What is the insight and how does that change what we make?
- 02
Roughin’ It
Gain clarity through research and iteration. Speed kills the governor.
- 03
Stay on the Path
Maintain consistency of the system, tone, and visual language.
- 04
Be the Guide
Foster collaboration and expect honest feedback in return.
Communication
Say hello.
I’m Jim Walker, a Saint Louis-based creative director and illustrator. I've led efforts at YETI, AG1, AllTrails, and supported projects at A24, Build-a-bear, Washington University, and the University of Texas School of Architecture. I've developed brands, designed books, built games, and have drawn anything and everything.
- howdy@jameswalker.design
- linkedin.com/in/walkjim
- @yeehaw_medici