Finneran for Missouri AG

Brand & Identity, 2020

Rich Finneran is the Democratic candidate for Missouri’s Attorney General during the 2020 election. While his credentials confirm competency, Missouri’s main cities bookend a vast rural area that leans conservative. In response, a clear, hard-working identity and concise messaging was developed, speaking to all Missourians. Colors are pulled from the iconic St. Louis flag, Finneran’s hometown, with yellow as primary to not immediately communicate a political affiliation.

︎︎︎ Built alongside Jazzy Danziger